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THE WEEKLY ANCHOR MONDAY JULY 11, 2016 PAGE 3
A Monthly Update on the Energy Industry & Oil & Gas

ENERGY & Coal Mining


& Minerals
& Electricity
ENERG
ENERGY EDUCATION IN ACTIONY EDUCATION IN ACTION
Forestry
&
New Public-Private Partnership to Accelerate

Sustainability Innovation in Oil Sands Canada positioned as a leader



A new partnership involving Canada's largest oil companies to map their innovation processes and our climate change goals, a clean economy and a
sands producers is supporting research to “innovate identify new opportunities to embed sustainability healthier environment for Canadians.” in North American accord on climate
the innovation process” – a move aimed at reducing into innovation. “Alberta Innovates is interested in understanding
the environmental impacts of the sector while “Effective innovation goes beyond developing more about how new technologies and processes are
improving long-term competitiveness. new technologies; it's about people and processes,” brought to market,” says John Zhou, Alberta
Researchers at the Ivey Business School, said Prof. Bansal. “Our approach takes design Innovates Vice President of Clean Energy. “Our
University of Alberta and the University of Quebec thinking, and applies a systems lens. By focus is to accelerate the deployment of new
at Montreal have launched a research collaboration understanding the system, we can find solutions that technologies. This work will provide core insights to
led by Canada's Oil Sands Innovation Alliance create financial and social value simultaneously. A make that happen faster.”
(COSIA). The partnership includes three COSIA systems approach invites broad input, which is often This project is the first of several seeded by a $2.5
member companies (Canadian Natural, Suncor and the wellspring of creativity.” million research partnerships grant from the
Cenovus), Alberta Innovates and Natural Resources The project is a public-private partnership in Government of Canada through the Social Sciences
Canada. COSIA has been cited as a world-class which industry and government collaborate directly and Humanities Research Council of Canada
example of industry sharing and collaboration with the research team to understand how new (SSHRC). This support will help companies across
towards a shared ambition of improving technologies and processes are brought to industries connect innovation with sustainability.
environmental performance. This new project will market—and importantly, the key factors in This human-centered design-thinking approach has
work with the participating member companies, determining which investments will succeed in been used by Chilean forestry firm Arauco. After an
COSIA and the two government partners to seek creating long-term value. "This project offers a earthquake devastated one of their main factories,
important breakthroughs in innovation processes. unique opportunity to study firsthand how industry the company performed a significant pivot,
“COSIA members are leaders in technical and government innovate for sustainability,” says committing to a new innovation approach that cut
innovation and they have a long history of Assistant Professor Joel Gehman of the Alberta across their four business lines. The new approach
advancing solutions working with the academic School of Business. required the participation of 400 employees over 54
community. Connecting our collaboration model and As equal partners in this collaboration, Alberta weeks—but the pivot paid off, creating $1 billion in
sustainability thinking and linking it deeply to the Innovates, COSIA and Natural Resources Canada new value for the firm and society from thirteen
innovation process by partnering with these expert are interested in using this process to understand different projects.
thinkers in innovation systems will help us find how to accelerate the deployment of new
ways to boost our inventiveness and capacity for technologies across sectors in Canada.
breakthrough,” says Dan Wicklum, chief executive “Our Government continues to support projects
of COSIA. that will help facilitate innovation and bring clean
The research team, led by Professor Tima Bansal, technologies to market,” said the Honourable Jim
Canada Research Chair in Business Sustainability at Carr, Canada's Minister of Natural Resources. “This
Western University and Director of the Network for project demonstrates that through collaboration and
Business Sustainability, will work closely with the knowledge we will be one step closer to reaching


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