Page 5 - September 1 2014
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Crew films beverage container

case study in Edson

by Adrienne Tait Cairns along with his
t h r e e m a n c r e w
The Alberta Beverage consisting of Gary
Container Recycling Bruckner - location and
Corporation (ABCRC) sound, Sidney Bailey-
approached Edson director of photography
Beerland Bottle Depot and Rick – the team's B
and the Edson and “technical wizard” were
District Recycling in Edson on August 25, GIVING YOU THE ULTIMATE DEALERSHIP EXPERIENCE”
Society (EDRS) to 26, 27 to shoot the 2013 GMC SIERRA SLT
participate in a film footage required. “6” CUSTOM
production case study Atnikov said it will OVER
about the work they do in take all three days plus $12,000 IN
conjunction with Edson three to four weeks post WAS 75,999
schools. production before the NOW 67,999 A14-270
The EDRS's Anne case study will be
Auriat described Edson's available for viewing.
program. “The ABCRC The ABCRC and Blind View
has a special program specifically the Love to
called "love to recycle" Recycle team act as Window Fashions
which tries to match ambassadors to educate
c o l l e c t o r s w i t h and encourage Albertans
producers. The EDRS to recycle their beverage
started a program last containers. The Custom Window Treatments
fall in which two high A B C R C h as d o n e since 1988
s c h o o l s t u d e n t s , similar case studies in
employed by the EDRS, Calgary, but Edson
visit four schools in town marks the first rural 780.723.5734 Julie Van Ember
(Dakin, Pine Grove, program the group has 780.542.0898
P a r k l a n d , a n d chosen to highlight. Recycling depot staff, Katie Harrison and Janai
We s t h a v e n ) e v e r y The group's goal is to Redman were two of the local people who
couple of weeks and pick have 85% of all beverage participated in the filming for the Love to Recycle
up their refundable containers in Alberta
containers, drop them off being recycled. “Right programs Edson case study. Photo: Adrienne Tait Yoga Classes
at the bottle depot, come now they are between
back to the bottle depot 82% and 83% so they're Start Date
in the next few days and very close,” said Nathan. The town's recycling w e b s i t e s i t e Week of September 8, 2014
picks up the money and “Alberta has one of the culture, which is led by and see 4702 3rd Ave.
takes the funds to the highest, if not the A n n e , a n d t h e some of the case studies
schools.” h i g h e s t , r e t u r n enthusiasm of the kids t h a t h a v e b e e n
Nathan Atnikov, a percentages in Canada.” has helped us put highlighted. Monday or Wednesday 9 am
copywriter with Karo T h e p r o d u c t i o n together a really good Anne said, “It is Wednesday 11 am
Group (the national ad c o m p a n y a l s o case study example. We always great to show the
agency responsible for interviewed Pine Grove wanted something rural unique partnerships that Tuesday or Thursday 5:30 pm or 7:30 pm
the ABCRC's branding Middle School's Russ a n d w e w a n t e d we have developed that
and image) said Karo Keating, Westhaven's something in northern are uniquely Edson and
hired Richard Cairns of Janet Wilkinson, and Alberta that really Area based. It'll really Call Sharon McCaffrey
Just Me Productions to EDRS's Anne Auriat for captures the spirit of the help to demonstrate what
direct and produce the 90 the production. program.” great work is happening
second segment with the Nathan said, “Edson is You can view the in your community.” 780-723-2859
Edson program. a really great example. segment on ABCRC's
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